Amelia Lytle
Work  
Opill “As Easy As Opill”
Role: Senior Art Director
2026Opill is America’s first and only over-the-counter daily birth control pill and the “As Easy As Opill“ campaign highlights the ways Opill removes barriers between women and contraceptive access.  

Our spots are based on real life hurdles and awkward moments around birth control, with a comedic tone that resonates with our target audience and positions Opill as an inclusive, easy option. 






Product Photography & Graphic Assets

 
I led creative direction for the Opill product photography and campaigns graphic assets. 

I leaned into the brands ownable KBA’s and developed a sticker and text bubble design system that was  functional, added a youthful, friendly tone, and helped commmunicate the campaigns key message of ease.
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